Internet platforms like E-commerce are now becoming more and more popular among small business owners. It gives them the easiest way to reach new clients. By using E-commerce strategically, you can easily boost your business and increase brand awareness.
But, like every platform, the E-commerce business has its downside. Because it is so easy to implement, pretty much everyone wants to use it. Almost 80% of E-commerce startups fail to get their desired success. Competitions are too high.
Of the E-commerce businesses that hit big online, they all share some common things. Let’s break down some of the essential components of a successful E-commerce business and how you can apply them to your own business.
Launch When You are Ready
Many E-commerce business startups fail to hit the mark because they go online without enough preparation. They are rushing to launch their website. Remember, you got only one shot at this, and you better make it right.
First, prepare your website and make sure you have put your resources right. Avoid big reveals until you are fully functional.
User-friendly Website Design
Some people seem to overthink when it comes to E-commerce website design. They plan to go too big and unique. In this process, they forget the most essential thing in business, and that is the customer perspective.
Remember that your website is the alternative version of your physical store. Your customers want to find their products as comfortably as they see in stores. Design your website for your customers.
Almost half of the visitors will exit your website if they find your website hard to navigate. Make it as user-friendly as possible.
Let Visitors Know Why They Should Choose You
I’ve already told you online business is very hard. To get noticed, you have to stand out from your competitors. People want to see something extraordinary when they visit your site. You must understand how your clients think and what they want.
Make sure your product photos, description and detailings are perfect. Highlight your best products, and don’t forget to follow the current trends. Show your customers why you are the best available option for them.
SEO is the Key
If you want to bring new visitors, you need to focus more on SEO. The purpose of SEO is simple- to get your website to the top on organic search engine results.
As Google constantly changes its algorithm, it’s not easy to pinpoint the course of action here. Low-quality contents, lack of keywords and social media marketing are something that can hurt your SEO.
Avoid posting too much ad-centred content. From time to time, read Google’s Search Quality Guidelines to avoid any penalties.
Transparency
People have a hard time trusting something online. If you are new in the game, people don’t want to purchase from you because they don’t know you. Making your content transparent and straightforward can help you to earn your customer’s trust.
Add a “Contact Us” page to your website. Be completely transparent about the cost of your products. Visitors don’t like find hidden price.
Mention the pros and cons of your product. Customers love an honest approach.
People can’t touch or see producs in the right dimenstion in online store. Provide as much information as possible about the products to make them feel like they can trust you.
Boost Social Media Engagement
Social media is a great way to promote online business. There are many ways you can adopt to boost your sales from Facebook, Instagram or LinkedIn. They will expand your network beyond your imagination.
The organic value of these social media engagements is also immense. It’ll help you to get traffic from various sources. It allows you to build essential backlinks. And getting backlinks means your brand value is increasing.
Conclusion
People are getting more and more accustomed to online business. One out of four people in the world buys something online. The post-Covid-19 world will be more dependent on digital shopping.
As a businessman, you can’t turn a blind eye to the E-commerce business. Your competitors are going to use it, and if you don’t, you’ll stay behind.
If you need more help on E-commerce and digital marketing, please get in touch with us. Our digital marketing team is always here to make your digital presence strong.
