Instagram is the most popular photo-sharing social media platform. It creates a very lucrative opportunity for small business owners to display their products and services.
If you have a small business, it’s a perfect platform for you to promote your products, reach new customers within your target market and make a better connection with your customers.
As a photo-sharing platform, Instagram gives you a fantastic opportunity for product promotions. In this article, we will share some of the top hacks to promote products on Instagram.
Discover Your Visual Aesthetic
People come to Instagram to enjoy fantastic photos and videos. There are tons of astonishingly beautiful images and videos people share on Instagram every day.
So, if you just take some pictures of your products and upload them on Instagram, you can’t expect people to like them.
Instagram is all about visuals. A business company must create its signature style to stay in the competition. Consider what aesthetic you want to represent on your business page, and then design branding guidelines so you can remain consistent.
Take Advantage of Free Instagram Marketing Tools
If you can understand Facebook business profiles, you will also understand business profiles on Instagram. They aren’t that different.
You can view metrics such as impressions and engagements based on insights. You can even observe your followers’ gender, age, location, and most active hours.
You can even know how many impressions you have earned for your posts and which post gets the top response.
These free tools help you to understand how visitors are interacting with your post. This way, you can adjust your content to get more responses and engagement from your audience.
Set up Sponsored Ads
Facebook and Instagram ads are getting more and more popular. By investing in Instagram ads, you can get some actual results. The best part of Instagram ads is that you can set your budget by yourself and control how much you want to spend.
The Instagram ads give small business companies the ability to target their consumers in a whole new way. The carousel feature allows you to display only one sponsored ad or multiple ads.
Choose the content carefully for sponsored ads. The content should be engaging and appealing to the demographic that you want as your audience.
Keep an eye on your existing posts and see which post gets the best response. Then, you can use that post for sponsored ads.
For more engagement, you should run multiple ad posts. There are different types of Instagram sponsored ads-
- Photo
- Video
- Carousel/Dynamic Ads
- Stories
- Stories Canvas
Partner With Influencers
One of the fastest ways to grow your audience is to partner with influencers. This is a fantastic way for small businesses to promote their products on Instagram.
The influencers already have a large following. If they promote your products, then you can already get connected with them.
As more and more people use social media to purchase services or products, they look at their favourite influential people posting. They want to use those products that their influencers suggest.
By partnering with the right industry influencer, you can get your brand in front of your targeted users. The first step should be to identify the influencers with an audience that may be more interested in buying your products or services.
Use Instagram Stories
Instagram stories are different from Instagram posts as they come in a “slideshow” format. The stories exist for 24 hours, but you can save them to reuse.
Instagram stories are very crucial for several reasons. These stories appear on top of follower timelines. Most followers keep their eyes on the stories.
Most companies want to keep their Instagram posts coherent to match their signature style. For stories, they don’t have to worry about that.
You can use very simple photos or videos as stories and upload many stories at once. You can create amazing images and videos with tools like Canva and InVideo.
Instagram product promotions are very lucrative for small businesses. Over 1.16 billion monthly users are active on Instagram. The popularity of this fantastic photo-sharing social media platform is still on the rise. If you have amazing products to display, Instagram is your best social media platform.
