Social media platforms especially Twitter and Facebook have been becoming more and more powerful every day. Most people spend a great deal of time on these platforms. There are tons of things you can look for in these mediums.
You don’t have to look into magazines or fashion shows, TVs or newspapers for new trends, fashion, and style anymore. Twitter, Facebook, Instagram, and other social media successfully connect all these entertainments, information, and businesses into one hub.
Now, you don’t just get to read the news. You can also read what people think of the news in the comment section. There are like, reacts, comment, share, tweet, retweet, hashtag, event, group, fan page, and tons of features to interact with people. You can choose for yourself and if you have confusion, you can also know what other people’s experience with the item you about to buy or consume.
So, when these are the cases, it becomes inevitable for small businessmen to become active in Twitter and know how to grow a business Twitter profile. It’s not that hard and your business can be benefited immensely.
Grow Your Business with Twitter Account
If you plan to grow a business twitter account, there are two things must check on-
- How to Get More Twitter Follower
- How to Get Engagement in Twitter
How to Get More Twitter Follower
Growing Twitter followers are the most crucial and obvious step to grow your business. Here are some following tips to get more followers on Twitter.
Tweet Frequently
Twitter needs a more aggressive content strategy than Facebook or Instagram. You need to tweet more often than you post on other social media. According to data acquired by CoSchedule, you should tweet 3 to 7 times a day. Some branding may need more tweeting than others. But if you have good content, why not tweet them? The more the merrier.
Timing
You need to know when your audiences are active on the Tweeter the most. There is no good if you blast a tweet while most of the people are sleeping. There are no guidelines about the right time to tweet but you need to understand your audience and figure out when they are the most responsive to your tweet and you should fix those times for tweeting.
Post Visual Content
In this age of social media, we all love to scroll. We can navigate through ten different things in one scroll. There are so many things happening around the world and so many people posting so many interesting things. So, we are getting a lot of options. This is great. But like every great thing, it has a downside too. People can get bored easily. If you write something lengthy, people are not gonna hook up to it even it is interesting. So you need to make more visual content to grab their attention.
Make Proper Use of hashtag
Don’t underestimate the power of hashtags. Many movements and trends are stirring up recently by these couple of syllables’ hashtag like #MeToo, #TimesUp, #blackLivesMatter, and many others. So, you need to research on the trendy hashtag that is currently popular for your business and use them now and then to get more attraction.
Tag, Retweet and Reply
Getting followers is not enough. You need to engage with them in every moment. If you don’t do that, your followers will not grow. Your content will not go to your follower’s feed. You need to interact with your followers in a delicate way so that they always get something out of you. You need to be more responsive to your audiences.
How to Get Engagement in Twitter
Without the proper engagement in Twitter, the followers mean a little. Here are some things you need to ensure to get proper engagement in Twitter-
Engage with other user’s content
This should be the easiest thing to do on Twitter. It needs no originality and no brainstorming. All you need to do is to find relevant sharable content and share them. If you share other’s content, it’s a win-win for everyone. They are more likely to share your content and give you priority. It’s like, “ you scratch my back and I’ll scratch yours” type thing.
Retweet other’s tweer
It also fulfills the same purpose. If you share the popular tweet, then people who like or agree with the tweet may want to follow you to get similar ideas or contents.
Make Tweet Brief
You want to make your tweet brief and concise. Don’t add anything unnecessary and superficial. A sharable standard tweet should be between 80 to 110 characters. Thanks to the scrolling habit of social media, people lose the habit of reading long articles.
Use Twitter ads
Consider using Twitter ads to increase your Twitter engagement. It’s a great way to bring more exposure to your followers if you don’t have a lot of followers. Adds are expensive. So, you need to make it right and fruitful.
Post Videos
People are more comfortable watching than reading something. They want to enjoy things as effortlessly as possible. So, you should consider posting some interesting videos now and then.
Use Simple Language
You shouldn’t use complicated or ambiguous language in your tweet. Make your tweet simple and precise.
Ask questions
Asking questions is the coolest way to interact with your followers. Instead of making a statement, you can make your tweet in a question form. People will respond more to these kinds of tweets and you get to reply to them in the comment section. So, you’ll get to interact more.;
Final Thought
I hope you have now a general understanding of how Twitter can be useful to grow your business more. Twitter is also important to increase your brand value. By developing a solid Twitter marketing strategy, you can make a significant boost to your business in a short amount of time.
But, I understand that running a business itself means tons of work. It is unlikely for you to get free time to make killer content, tweeting, or promoting business in online media. Here, we can help. We can assist you to make a successful business Twitter profile or Facebook profile in a short time.
