These days, blogs rule the internet. When you search for something on Google, you’ll get hundreds of search results. Most of the content of these search results are blogs. You scroll through Facebook or Twitter. You’ll stumble upon one or two blogs regularly.
It seems there is no escape from blogging these days. Pretty much everyone online is blogging. Your competitors regularly publish new blogs, and you’re beginning to wonder why you are not joining them.
According to WordPress, more than 409 million people view over 20 billion pages each month. This staggering number should be enough to understand how powerful blogging has become these days.
If you run a business, you may be wondering if blogging is worth doing. After all, you have a business to run. In this article, we will try to convince you why you should add a dedicated blog section to your business website.
So let’s dig in and see whether it’s right for your business-
Website Traffic
Who doesn’t want more website visitors? But, before that, let’s have an idea about the ways people find your website-
The simplest way to find your website is to type your website into the browser. But, those who can do that know about your company or business. You are already on their radar.
You may have noticed that sometimes Google shows some ad results on top when you type. These are called paid ads. You can do it for your website too. These paid ads are very effective in bringing new traffic but quite expensive.
So, what can you do to attract new visitors to your website? Blogging is one of the simplest and most effective ways to drive traffic to your website. Most importantly, you don’t have to spend anything for blogging. Here’s how blogging can come to your aid-
When you create and publish an article or blog post, it adds one more indexed page to your website. It means to make one more opportunity for your website on the search engine results page (SERP) and draw visitors to your website in organic search.
Let me make it a little bit clearer to you. For example, I’m writing this article on the benefits of blogging. So, when people search on google or other search engines by typing “the benefits of blogging,” the chances of getting into my website will increase.
Converting Traffic into Leads
You already have some ideas on how people can come to your website through a blog. Now, there is a bigger benefit waiting for you. You can convert this website traffic into leads.
The way it works is pretty simple. All you have to do is to add a lead-generating call-to-action to every blog post.
In case if you are unfamiliar with lead-generating call-to-action, here’s how it works-
- Readers or visitors come to the website
- Readers notice call-to-action for a free offer
- When they click call-to-action, it directs them to a landing page.
- The landing page contains a form for them to fill up
- Readers fill out the form and get the free offer
Usually, these free offers are free ebooks, fact sheets, trials, or basically any content assets.
By giving the free offers, you earn your visitor’s trust and become their potential marketer.
Long-Term Results
Let’s say you publish a blog post on Saturday. You get 100 views and 10 leads on that day. You get another 50 views, and 5 leads the next day. After a couple of days, you’ll get almost no visitors from this blog.
So, is this everything? No, a blog can do much more than that. SEO optimized old blog posts are assets.
Blog posts are getting ranked in google. It means whenever people search on particular topics on google, they will see your blog post on top. So, you are going to get steady traffic from the old posts.
Repurposing Blog Content for Social Media
These days, people love to share content on social media. With a blog, you can capitalize on this trend to the full extent.
Every time you publish a new article, you create content for people to share on social media. It helps your business to get exposed to a whole new audience.
You can also create your own social media pages and share your content on these pages. This way, you will also make it easier for your viewers to share your blog.
Link Building
There are almost 200 factors that the Google algorithm considers when ranking a site on its search engine result page. Inbound links or backlinks are among them.
Links serve as a recommendation or a vote of confidence from other websites. It gives a signal to Google that your website is trustworthy and people can take services from you.
Links are also crucial to build your domain authority. Simply put, your chance of discoverability gets improved with blogging.
Final Words
According to a statistic, 46% of people take advice from bloggers/vloggers into account. This means people take blogging very seriously.
If you can create and publish SEO-optimized quality content, your viewers will treasure it. The comment section of your blog also helps you to understand the tastes and demands of your viewers.
The effort you give to blogging never goes in vain. So, when you write a blog, you should be careful about quality and originality.
Creating influential blogs can be a challenge for a businessman as he/she has to focus on the business most of the time.
In this case, you can always outsource blogging and other digital marketing services from a professional digital marketing agency.
