Starting a website for an accounting firm can be a daunting task, especially for those with little or no prior experience. There are so many things to consider to design an accounting firm website that genuinely represents the firm and looks professional to the client’s eyes.
First impressions are pretty important for sites like accounting firms because people will entrust their money with your company. They need full assurance from the get-go that you and your team can handle the job.
As most of them will find your firm through your website, you need to make sure that they get impressed by your website design. You mustn’t forget that your accountant site is an excellent marketing tool too. With that in mind, we are going to provide some accountant website design tips.
Make Your Website User-Friendly
This is true for any website. If you want more traffic to your website, you need to make it as user-friendly as possible. Poor loading speed, complicated navigation system or bad colour combination can hurt your website traffic.
Before planning other things, make sure your website has all the standard website features.
Put the most critical content on the homepage, and make the navigation as easy as possible.
Keep Your Website Alive
Making an excellent user-friendly website is not enough. If you invest a lot to make your website standard and then leave it like that, it will not significantly impact it.
To draw visitors to your website and convert them into loyal clients, you have to make your website dynamic. Keep it fresh, engaging, and relevant to your audiences.
Don’t hesitate to take inspiration from the best. Try to figure out why the best websites appeal to so many people.
Making your accountant website engaging is part of your marketing techniques too. The more you can give something new to your visitors, the more they will get hooked to your website.
Clear Verticals & Services
When visitors visit a site, they usually go to the homepage, and from the first glance, they will want to know if the site can fulfill their requirements. That’s why your homepage should be very clear about what your firm is standing for.
Clearing out verticals and services is crucial for your visitors to make quick decisions whether or not your firm is a match for their needs. Keeping visitors in confusion would impact your conversion rate.
Your firm should have a dedicated interior page that offers more information about the topic. Providing in-depth content about your offerings shows your expertise and helps visitors understand what you offer.
News & Blog Sections
Accounting is a particular field. Most of its information and knowledge is not exactly common knowledge. You should exploit this opportunity to your advantage.
There are a lot of things people want to know about accounting. They want to read about the latest updates, rules and regulations of taxes, the current state of pensions, savings, stock market, bank interests, insurances and many other things.
Your news and blog section will improve your search engine ranking and provide vital information for your visitors. They will trust your firm more and become your loyal clients.
Rapid Contact Process
Many websites have great features but lack a quick contact process. As a result, they lose some valuable clients.
People don’t want to show too much patience when they browse. Here’s what you should do to ensure that your visitors can make quick contact with your time.
- Adding a Contact button to the main navigation bar
- Listing your address, mobile number, and email address in your website’s footer
- Making contact forms available on pages where visitors are likely to convert
Contact a Web Design Agency
Having a professional web design agency take care of your accounting website will relieve you from many troubles. They have access to a wealth of resources that allow them to create great websites for their clients.
Looking for an expert web design company for your accounting firm website? Reach out to us, and we’ll work together to design the website you dream and deserve.
